McCann Kyiv who are not working on the visual style of the festival for the first time, have teamed up with Mykola Kovalenko, a world-renowned graphic designer who has over 150 awards from leading competitions.

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Basically, the identity is the number 55. Numbers are constructed in the form of simple geometric shapes - circles, hemispheres and triangles. They resemble the language of cinema through associations with the film projector light and film film.

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"55 years of "Molodist" is 55 years of moving cinema forward. That's why we wanted to create an identity that not only marks an anniversary, but is in motion: it changes, combines and opens anew every time. This collaboration gave us the opportunity to look at "Youth" a truly fresh view, - comment in the creative agency McCann Kyiv